Stake brings Jully Poca into its global ambassador roster

Stake has signed undefeated Brazilian boxer Jully Poca de Oliveira as its first boxing ambassador. The deal broadens a sponsorship portfolio that already leans hard into combat sports.

What happened

Stake named Poca as a global ambassador on 20 August, ahead of her super lightweight fight against Cinderella Linnear on 21 August. The announcement describes Poca as the most-followed female professional boxer in the world.

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Why boxing fits the portfolio

Stake already uses combat sports to keep the brand close to live events. Poca gives that strategy a new face and a clear fight-night moment, with the partnership taking effect as she prepares for Friday's bout.

The choice also gives Stake access to a Brazilian audience through a fighter whose profile is built outside the usual football and UFC lanes. That makes the deal more specific than a generic sports endorsement.

What the signing does not change

A global ambassador agreement says nothing about licensing, payment performance or account treatment. Those remain separate questions for anyone comparing a sportsbook or casino.

Stake's global product also remains separate from its old UK position. The business handed back its UK licence in 2025, so a new combat-sports partnership is not a route back into the regulated market.

Our read

Stake is extending its combat-sports identity with a partnership that has an immediate event attached to it. Poca's signing is material brand news, while the account mechanics remain the more useful part of any product review.

For the tested product notes, read the Stake review. The partnership is the news. It is not a replacement for checking the terms that matter when money moves.