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Frankie Malone By Frankie Malone, Editor and lead reviewer · Published 2026-08-28 · Fact-checked by Dee Connolly

1xBet heads to SiGMA North America with booth, giveaway and affiliate nomination

1xBet plans to make its SiGMA North America debut in Mexico City with a booth, an iPhone 17 Pro Max draw and a nomination for its affiliate programme. The event gives the brand a business-development story as it looks across North and Latin America.

What happened

1xBet says its team will attend SiGMA North America at Centro Banamex from 1 to 3 September 2026. The operator plans to meet partners and guests at booth 118p, with an interactive area and an iPhone 17 Pro Max draw scheduled for 3 September at 4:00 PM.

The affiliate nomination is the second signal

1xAffiliates, the brand's affiliate project, has been nominated for Best Affiliate Program 2026 at the SiGMA Awards. The company says the programme works with more than 500,000 participants across 150 countries and offers RevShare, CPA and Hybrid models.

1xBet also says its affiliate operation supports 250 payment solutions and real-time analytics tools. Those are company claims, but they show where the operator wants the event conversation to sit: partner acquisition, tracking and market expansion.

Why Mexico City matters

The event is aimed at North and Latin American iGaming markets, giving 1xBet a physical meeting point with partners before the summit opens. A booth activation and a scheduled draw make the plans more concrete than a general conference attendance notice.

Our read

SiGMA North America gives 1xBet a clear September business event, while the affiliate nomination adds an industry-recognition angle. The announcement says nothing about open-ended betting capacity. 1xBet is still a brand associated with stake-limiting sharp accounts, so the useful product questions remain account treatment, payments and local availability.

Read the 1xBet review for the current product notes, then check the terms before treating the conference activity as anything more than a business update.